If you are looking to create a valuable content based lead magnet to drive in leads then this post is for you.
Before creating a lead magnet to drive in leads, make sure it’s relevant and don’t make the prospect think “IS THAT IT”, strive for value. I have had this happen so many times and it is very disappointing. People will get turned off very quickly if you provide information that isn’t worth their time spent. I know the object is to reel the prospect into buying, selling or signing up for your email list but the information must be VALUABLE.
Make sure when creating your lead magnet, it is something that the prospect could really use to better their situation or gain a better understanding of whatever you are presenting. You may hear this a lot “under promise, over deliver”, this is actually some great advice when it comes to building trust or relationships. When they see that you are delivering more than what you promised, they may want to do more business with you.
You need to make sure the content that you create is something that the reader needs to help them and has the potential to ultimately send that lead back to you. I suggest that you write down a few ideas in the niche that you are in and see if you can create a PDF that would entice the individual to stop and read what you have to offer.
Take the time to answer the following questions to narrow down the content you would like to offer:
- Who is it that you’re trying to attract?
- Who is your target market?
- Who are the people that you really want to serve?
- Who do you want to attract to you?
- What are their problems?
- What do they struggle with?
- What questions might they have?
- What solutions do they desire?
- What are their obstacles?
If you can answer these questions you are well on your way to creating lead content that will prove to be valuable to your reader.
Thank you for taking the time out to read this post. If you found this information helpful or not, I’d love it if you share a comment below.