How to Take Charge of Your Success

Today’s post on how to take charge of your success touches on the things you can do and the mindset you must have.  No one can experience your success nor can they tell you what it is and isn’t, it is all in what you believe you must accomplish to reach that greatness in your life. View our post Change Your Mindset to Achieve Goals for ways to alter your mindset for success.

Action Steps

Create a goal for your success.  Determining what your goal is for success will help you to visualize how you will get there.  Where do you see yourself? Paint a vivid picture in your head of what you want and where you see yourself many years down the road.

Plan the steps needed to get to this goal. What resources can you use to help you? Is there something you can learn or do you know someone that has skills that can help you with this goal.  Think about everything that is needed to complete this goal and then see what is available around you. For the things that you don’t have access to, how do you think you can obtain them?

Schedule your tasks/steps.  Make a schedule of your week.  See where you have available time slots.  What days and times do you have available to implement these tasks?   Determine how much time each task will take and place them in your schedule accordingly.  Things tend to get done when you put them into your schedule.  Remember, every step you take will get you closer to your goal.

Be dedicated.  Make a commitment to yourself and stick to your action steps. You are the only one in control of your destiny.  Don’t let procrastination, people or negative thoughts get in your way.  Do what you say you are going to do, No Matter What!

Believe You Can

The most important thing to express about success is to “NEVER GIVE UP”.  You will face obstacles along the way:

  • things may not start out working like you planned
  • things will keep getting in the way
  • you will have so much to do and little time

Life is going to happen but what you decide to do with life’s nicks in the road, will determine where you will end up.  You must believe that you can succeed.  Know deep down that with the right actions in place, you have the ability to reach every goal you set for yourself.

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” – Thomas A. Edison

Wrap-Up

No matter where you are in life, there is always going to be something that you can learn to help you to reach the level of success you want or desire. Stay focused and don’t let anyone discourage you. Do what makes you happy and strive to achieve in what you believe you can do. No one is perfect nor do everyone like the same things.  Put yourself out there and the right people will follow.

If you found value in this post, please share and comment below.

We wish you an abundance of success.

Real Estate Investing

 

 

 

 

 

Supreme-Investing Team

sig@supreme-investing.com

Quote

“Never give up on something you truly believe in. Follow your heart and it will lead you to your destiny.” – Unknown

Driving for Leads- Part 1 Planning Stage

Generating leads is an essential part of your real estate wholesaling business. One technique implemented in this business is driving for leads. This entails driving neighborhoods in your target market to find property leads.  Discover other marketing leads by checking out 6 Marketing Strategies Every REI Should Know. 

There are three essential steps to take to generate the best quality of leads and they will be broken into 3 segments.  In these posts, we will touch on the basic three elements to driving for leads which are Planning, Organization and Search.

Today, we will discuss part 1 of the Driving for Leads segment which is the Planning Stage- what to do before you head out.  It is assumed you have already selected the target market area you wish to invest in.

Schedule

When starting out, most people start their wholesaling business part-time which will require looking into their life’s schedule to determine the days with the greater amount of blocked time.

Fitting time into your schedule requires the right amount of planning.  When you are driving for leads, you want to make the most of the time you have available during the week.  The first thing you need to do is decide on the days, time and the number of hours you plan to drive.

During the days you plan to search, you want to make sure you have collected a certain amount of property leads.  Be sure to plan your schedule when there isn’t much traffic.  You will be driving down each street slowly and jotting down information, so be sure you take this under consideration.

If you want to plan your days during the week, consider afternoons or late evenings.  If weekends work best for you, try early mornings.  These time-frames have the least amount of congestion.

Finally, decide how many hours you plan to drive a week.  If you plan on driving for leads 3 days a week, plan on devoting at least 2-4 hours each day.  The more time you put into your searches, the more leads you could have to turn into deals.  It is said that it’s a numbers game and success in this business depends on the amount of leads you find.

This all begins with knowing your schedule beforehand.  But during these searches, you will need to plan out the necessities required for your trip.

Necessities

You will need to pack a few things to help your search go more smoothly.

  • A clip board– to keep your papers from falling all over the place. This will work great with a note pad.
  • A camera or your cellphone- this will allow you to take some pictures to help you remember details about the properties your searched.
  • A couple of pens– in case one drops or gets lost in between the seats
  • A snack– you don’t want to stop in the middle of your planned route to find something to eat or drink.

The list above, will save you time and frustration when driving for leads and it will be a time saver when performing property pre-due diligence.

Wrap-Up

The driving for leads planning stage is essential to getting the most out of the time you have to devote to this business.  Decide the days that work best for your schedule and commit to driving different neighborhoods for at least 2 hours each.  Download our free “Weekly Task Scheduler” to help you with planning out the time in your personal and work life.

The key to lead finding success is organization and in the next post, we will discuss what is needed when you are on a property search.  Until then, we hope you take the information you received today and start planning how you can make driving for leads work for you.

If you enjoyed this post, please do us a favor and share with others and comment below.

We wish you the best.

Real Estate Investing

 

 

 

 

 

 

Supreme Investing Group, LLC

Email: sig@supreme-investing.com

Real Estate Investing: Q&A- Trouble Understanding Where to Start

Question: I have A.D.D. and I am having trouble understanding where to start.  I just can’t hear this, this, and this.  I need to know why I need to start there and how. Can you help?

Answer: There are many successful beyond millionaires who have A.D.D. in the real estate industry or any industry.  It is up to you to decide whether or not you will allow this to hold you back.  Everyone has their own way of learning and you will need to determine what that is for you.

Understanding Where To Start

As far as needing to know why certain information is required, it is best for you to take one thing that you don’t know and read a variety of books, listen to audios or look at video on that subject so you can get a better understanding from many different views.  There are many things in the real estate industry that can stop someone before they even start but you must realize that majority of the methods out here have been proven to work.  It may be hard to take someone’s word for it but just taking action on a method will go a lot further than just over analyzing it because you would have created an experience.  When you actually get out there and do something, it’s not just on paper anymore and fluttering in your mind.  You have taken action towards something you didn’t know about or fully understand.

Wholesaling requires marketing to find sellers who need to sell their home and cash buyers to purchase them. If you are into other forms of real estate investing, say rehabbing to fix and flip, you will need to locate properties for cheap. In order for people to know what you do and what you are looking for, you must market yourself and your business either by word of mouth, or passing out business cards/flyers, social networking, to name a few. There are other things you need to consider like funds to purchase and rehab, system to follow, what you plan to do with the properties, etc.

Wrap-Up

NO matter what you face in life, there is always a way to overcome it.  There are plenty of resources available that you will be able to relate to. When understanding where to start, read or listen to books on a topic. Take what you have learned and implement it into your business. The main thing you need to remember is that you have to look within yourself to find the determination to keep going, NO MATTER WHAT!

Go out there and start marketing in your target area to generate the leads you are going after and see what happens.  Success nor learning happens overnight. Taking action will help to overcome some of the fears of not knowing enough. Many people learn with experience. Document what you did and follow and tweak it to make your own system.

For more information on marketing, please check out our post “6 Marketing Strategies Every REI Should Know.”  Did this help you? If so, please do us a favor and share with others and comment below.

To Your Success!

Real Estate Investing

 

 

 

 

 

 

Supreme Investing Group, LLC

Email: sig@supreme-investing.com

Quote

“Unsuccessful people make decisions based on their current situations. Successful people make decisions based on where they want to be.” – Quoteistan.com

Hiring a Personal Assistant for Your Wholesaling Business

Real Estate Investing

Having a business may require you to hire a personal assistant to handle tasks you may not have time for or ones that could free up some time to tackle other more important tasks.

There are plenty of tasks that must be completed in your business for its success.  The real estate wholesaling niche requires lead generation, answering calls, emailing to prospects, creating valuable posts, and more.  The following list contains essential tasks that can be outsourced to someone who has the ability to follow the instructions provided to them.

  • Search for leads– they will need to know the exact criteria you are looking for
  • Research leads found– they will need to collect the data needed to help you to make the decision to pursue a property or not.
  • Place leads and info in an excel file– the information they collect need to be placed in an excel file and forwarded to you daily.
  • Search for real estate topics to be used for blogs and social media connection– you will always need content to make posts and blogs. They will help to find some information that you can write about
  • Market research in selected areas– it is important to know the areas you plan to invest your marketing efforts in. They can provide the online data available for this task
  • Check and send emails to sellers– they will need to check to see if sellers have responded to your marketing or any emails you sent to them. Also, they will need to send emails to properties they find through online search.

Their Schedule and Instructions

Depending on the tasks needed to be completed, you can start personal assistants off working 2-4 hours, 3 days a week.  This amount of time should allow them to complete majority of the above tasks.  You can time yourself on completing these tasks to know exactly how much time they should be spending to avoid overpaying.

Also, you can provide a screen recording of you doing these tasks.  This will help the personal assistants understand how you want things to be done. Written instructions should accompany this recording.  It is important to provide the individual as many details as possible for their success at completing your tasks.

Just remember that clear instructions is key.  Everyone don’t have a business mindset and need to be told exactly what to do and how to do-it.  So, make your instructions easy to follow and understandable.  Keep in mind that you need the personal assistant’s help to free up some of your time.  You don’t want to stop what you’re doing to receive calls or emails about how to do something or receive work that isn’t done right and you will have to do it anyway.

Skills and Hardware Needed

There are a few things and skills you will want your assistant to have.  The following are the skills and the hardware needed to complete the tasks:

  • Able to use a computer to complete searches
  • Can type
  • Friendly
  • Dependable
  • Some related work experience (very helpful but not a necessity)
  • Phone to make and accept calls
  • Available for 2-4 hours at a time
  • Speak clearly

Who can complete these tasks?

The mentioned tasks are not hard to complete and anyone who has blocks of time can help you with them.  If you are just starting out, you may want to work with someone that wouldn’t mind just helping you.  You can compensate the when you close a deal.  This person can be:

  • A friend
  • Family member
  • Your teenage kids
  • Neighbor kids

There are many possible individuals you have in your personal circle that want to see you be successful.  You want know who will help, until you ask.

Wrap-Up

Decide on the tasks you would like completed, how much time you will need the personal assistant for, who you can ask that has what is needed to get the job done.  Keep your instructions clear to avoid misunderstandings.  Be patient because it takes time to find the right person that can handle various responsibilities.  Remember, your time freedom depends on them.

If you found value in this post, please share with others and comment below.

We wish you the best with finding your personal assistant.

Real Estate Investing Blog
Caters to business and personal development.

 

 

 

 

 

 

 

 

 

Supreme Investing Group, LLC

Email: sig@supreme-investing.com

Quote

“Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t. – Unknown

Change Your Mindset to Achieve Goals

Previously we discussed “How To Reach Attainable Reasonable Goals“.  Today you will discover how your mindset empowers your goals!

Have you thought about what is important to you? Can you see yourself having or being more in your life but you keep putting it off? Then, you must first grasp the importance of changing the way you think to have the life you dream of.

If you have a passion to do something great in life and you have the desire to pursue it, then this post is for you. You will discover why your mindset has to change, what it takes to change your mindset and how your changed mindset will allow you to achieve your goals.

Connection Between Your Mindset and Achieving Goals

Your mindset has to change in order to achieve your goals. What you set out to do must be clear and precise. You must start with what you want and then work on why and how to reach the goal(s) you desire. Set specific goals by dreaming and focusing on what you want to achieve.

Think about what you want or where you want to be and write them down. You are creating a visual for you to see. Hang it up and read it every day. Because our actions are controlled by our subconscious mind, reading these goals daily will eventually help you to see your goal more clearly and you will start to create a plan.

Have you ever heard that if you stick with something for 3 weeks it will become a part of you or your routine? For 21 days, do one thing that will help you toward your goal and see how much you can get accomplished.

Take Action to Achieve Your Goal

First things first, determine what your goals are. To achieve a goal, you must:
• Visualize it- Know what you want
• Believe it- Have confidence that you can have it
• Desire it- You can’t see yourself without it
• Seek it- Take advantage of all the resources available to you
• Accept that you can have it- don’t let self-doubt hold you back

When you close your eyes can you see your goal? What are the obstacles you feel are standing in your way? How can you remove these obstacles? What else do you think is holding you back?

Think about these questions and write down everything that comes to your mind. When you’re done, jot down how you can come up with a solution to each obstacle.

“Inside every life problem there is a secret opportunity. When you can find the opportunity, the problem becomes solvable.” – Mark Peysha

It doesn’t matter where you came from, it matters where you are going and the choices you make to get there. Think about what you need to start doing to get to that goal.

Control your mind to control your actions. Our minds consist of the information that is put into them whether from the information we hear or from what we learn. You can control the information that gets implanted into your mind. Make a choice to listen and be involved with positive things.

With that said, think about how you will feel if you were doing something that you desire or are passionate about. Imagine waking you and feeling free to enjoy your life and the things around you. In order to get to this point in your life you must begin with changing the way you think. You must find the WHY to help you rewire or reprogram your brain to take actions towards what you want.

Safety of Your Comfort Zone

Your brain needs you to have a reason to change the way it takes in information that is out of your comfort zone. Find out what your why is for the goal you set because this will drive you to achieve it.

We do things because of habit and this goes back to the subconscious mind where we find ourselves doing the same things day in and day out. In order for us to break our habits, we must step out of the safety of our comfort zones. We must have the desire to override our habits and stop letting fear, anxiety, and the unknown hold us back.

Once you accept this mindset, you can move on to making it happen.

Wrap-Up

You must want greatness more than anything else. Changing the way you think, will change everything about your life. Whatever you want, starts with your mindset. Change it and you can change YOUR world. You have to want the:
• Challenges
• Everyday ups and downs
• The risks
• The rewards
If you want to enjoy life and experience new things, shift your mindset and you can do anything.

Find your purpose and live it to the fullest!

 

 

 

 

 

 

Supreme-Investing Team
sig@supreme-investing.com

Quote
“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein

Marketing Strategies- Part 2: Bandit signs, Flyers and Business Cards

marketing strategies

Welcome to part 2 of the 4-part marketing strategies sequence. Part 1, discussed direct mail marketing strategies and business setup when getting started.

marketing strategies
By Supreme Investing Group, LLC

Today we will continue to expand on the “6 Marketing Strategies Every REI Should Know” post. Bandit signs, flyers and business cards is the strategies is our topic for discussion today.

Marketing Strategies # 1- Bandit Signs

With all marketing efforts, you must make a plan of action. Decide on the message, map out where you will place these signs and the number they will call. Of all the marketing strategies, placing bandit signs are illegal to use. It is important that your business or personal cell phone numbers are not on these signs. This will make it easy for enforcement officials to find you. They can ticket you with a hefty fine. This is why real estate investors’ state that you should get a google voice number to display on these signs.

These signs generate great responses if the message displayed is bold, catchy and in large print with a short message

Placement of these signs is important because you want the highest visibility. The signs should be placed at intersections, around neighborhoods, and near highway exits.

Marketing Strategies # 2- Flyers

Flyers are a great and cheaper way to get your message out. It should grab the person’s attention and peak their interest to call you. Print out a stack of these flyers and drive out to large shopping centers, malls, or strip malls during their busiest times. The greatest exposure is on the weekends. Place these signs on vehicles and/or hand them out to people passing by. Check business regulations for the policy on solicitation.

Other places flyers would work great on are bulletin boards, offices, and poles. Just be sure to pass them out at least 2 a month. Make plans to visit one or two of the places mentioned one day and one or two more the following days. The more exposure the better chance at putting together a deal.

Marketing Strategies # 3- Business Cards

Adding business cards to your list of marketing strategies is essential for your lead generating efforts. This tool is a mini flyer that a prospect can carry around with them. You will need to have you message stand out. It should also include a call to action. The call to action can be to visit your website, call you or listen to a pre-recorded message. However, a ton of info on the business cards is not recommended. Add a picture and a short message.

These cards can be handed out, placed on bulletin boards, placed at businesses, and like flyers, they can also be placed on vehicles.

Wrap-Up

Bandit signs, flyers and business cards are great low cost ways to get your message out to hundreds of people. Plan out where you will go and bring the materials you need. Be consistent with the marketing strategies you use to produce the exposure needed to generate leads for your business.

In part 3 of the Market Strategies sequence, we will discuss social events and word of mouth marketing techniques. If you enjoyed this post, please comment below and share with others.

To Your Lead Generating Abundance!

Supreme Investing Group, LLC
Email: sig@supreme-investing.com

Quote

“Strategic planning will help you fully uncover your available options, set priorities for them, and define the methods to achieve them.” – Robert J. Mckain

Real Estate Niches, Mailings and Descriptions. OH MY!

REAL ESTATE NICHES, MAILINGS AND DESCRIPTIONS. OH MY!

If you are new to real estate investing and don’t know what niche to choose from, this short post will help you to understand what is involved in a few of the most popular markets. Also, take a look at our previous post “6 Marketing Strategies Every REI Should Know” to learn more about marketing strategies to your chosen niche.

Pre-Foreclosure/Short Sale

A pre-foreclosure/short sale specialist is someone who will work with homeowners who are in pre-foreclosure and the mortgage companies who these owners owe to.

You will have to send out multiple mailings, find contact information, drop out door packets to these distressed homeowners. You need to understand that these homeowners are not going to just talk to anyone. They may be trying to avoid the mortgage company. So, that’s why we use multiple ways to contact them and get them to call us.

You will offer them solutions to ridding themselves of their property that will help them to get a fresh start. You will also need to contact the mortgage company and negotiate a lower price for the money owed, this is called a “short sale”.

You will need to have scripts and other materials to help you with this process. Keep in mind that this is a long process but it can be very rewarding for all parties involved if the sale goes through.

Virtual Wholesaler

If you want to work out of various markets, then virtual wholesaling will be the strategy you will want to employ. A virtual wholesaler is someone who seeks to find large active cities to get their business involved in.

You will locate real estate agents, contractors bird dogs, buyers, title agencies, and any other power team member needed to find a property, get it under contract, and close on it.

You will need to have materials, scripts, and any other information needed that will help you to successfully research and market to find these power team members.

You will need to set-up systems that will allow you to track the different stages the wholesale process, multiple ways for your power team members to be able to keep in contact with you, and a program to collect signatures for contracts that need to be signed.

Private Money

Seeking private money is a necessary strategy if you would like to buy and hold properties, fix and flip properties, or wholesale properties through a double close. You would be considered a private money specialist which is someone who seeks and markets to find investor lenders to fund our deals. These private money lenders will want to earn a high return on their investment funds (ROI).

When seeking to find private money, you must be very familiar with the materials needed to show that you are an expert and know what’s going on in the investing market, like retirement, 401K, bank CD’s, etc. You will locate a list, receive a referral from someone, contact people you know, market your company, and speak at events to build a private money list.

You will need to have scripts to help you to go through multiple conversations. It will be your duty to keep in contact with them even if you don’t have a project for them to invest in currently. You will also contact them when you do have a deal for them to see if they would be interested in that deal or not.

Co-Wholesaler

A co-wholesaler is someone who markets to find other wholesalers who are putting properties under contract and need to find a buyer to purchase those deals.

You, as the co-wholesaler, will search online to find these wholesalers and offer to find them a buyer if they would be willing to split the finder’s fee.

When working with other wholesalers, you don’t have to search and market for a seller, they have done that for you, which makes this a great strategy.
You will need a script to use when speaking with these wholesalers. It will be your duty to keep in contact with them, find out what types of properties they are looking for, buyers, etc.

WRAP-UP

There are many other strategy niches to choose from but the ones mentioned in this post, can be lucrative if you do your research, develop or find scripts, market consistently, and get your name out there. We suggest you start working on one strategy at a time so you don’t become overwhelmed. Once you see that your knowledge and business have grown, then start to add on more strategies to continually grow your business.

We hope you enjoyed reading our post. If you have any questions, comments or concerns, please leave a message below or contact us by email at sig@supreme-investing.com.

We wish you the best in your chosen field,
Supreme Investing Group, LLC Team

HOW MUCH MONEY DO YOU NEED TO RETIRE?

[social_share style=”bar” align=”horizontal” heading_align=”inline” text=”” heading=”” facebook=”1″ twitter=”1″ google_plus=”1″ linkedin=”1″ pinterest=”1″ link=”” /]Have you ever considered how much it would cost you to retire comfortably? Take a moment to think of a number and then read on.

When considering retirement, you should be taking into consideration the number of years you will need to live off of, recurring monthly expenses, vacations, helping a loved one in need, and other expenses such as repairs (house, car etc.), prescriptions, medical, the list can go on and on.

I have included a small worksheet for you to complete to determine how much you will need.

How much have you saved so far and how much more will you need to get to your retirement number. This worksheet may have shocked you to see that you are no-where near the number you need to retire comfortably or at all. I remember a humorous message saying “I will be able to retire 5 years after I’m dead.”

For many they celebrate their last day on the job and are happy and ready to enjoy their retirement. A few years later they have to re-enter the work force because they can’t afford it. Some may have reached a certain age and they were let go and they have to go work somewhere else for less than they were getting paid for. The sad reality is that over 80% of Americans don’t have enough to live comfortably now, not to mention having the money to save for retirement.

What if you saved $400,000 and you expect that you will live another 25 years? That’s approximately $1333 a month which is $308 a week. This does not include the extra expenses you would want and need to have to enjoy your retirement. How long do you think you could live on that before you have to re-enter the workforce? According to Forbes, the minimum retirement target number is $1,800,000. Are you even remotely close to saving over ONE MILLION DOLLARS??

There are many low risk opportunities you could invest in that can help you to supplement the income that you are lacking such as Certificates of Deposits (CD), Treasury Inflation Protection Services (TIPS), Money Market Returns, Municipal Bonds, U.S. Bonds, Annuities, Cash Value Life Insurance, Dividend Paying Stocks & Mutual Funds, Preferred Stock, Collectibles (Art, Coins), etc.

But the kind of return will you get from these investments could average around 3.5% APR. How many years will you need to have your funds sitting in these accounts before you reach your financial goal? It doesn’t have to be that way.

A great method to investment your hard earned funds is through real estate investing which can earn you anywhere between 8-15% return on your investment (ROI). One great thing about real estate is it’s secured by the property itself through the Promissory Note, Mortgage, Lender’s Title Insurance Policy, and Hazard Insurance Policy.

We are a Michigan based real estate company and we are looking for individuals who want to earn high returns on their investment. We specialize in private banking/investing techniques and we can show our investors how to use qualified retirement accounts to invest in Real Estate on a tax deferred or tax free basis. We can show you exactly how to set up this great investment strategy! When we come across an opportunity, we will contact you and ask if you would like to invest or pass on this particular transaction. The choice will always be yours. By the way all transactions will be handled through a real estate attorney or title company.

Want to learn more about investing in real estate with us, please call 847-235-9734 to hear our 24-hour message or visit our website at www.mi-realestateinvesting.com/investor.

Marketing Strategies-Part 1: Direct Mail

Marketing is the key to finding deals on a consistent basis. If you are not getting your name out there, then you are not in business.

This post is an expansion of our previous post “6 Marketing Strategies Every REI Should Know”. Our intention is to explore each of those 6 marketing strategies and a few more in multiple parts. Direct mail marketing is Part 1 of 4.

In just about all businesses, marketing is used in one way or another. For businesses that provide a service, it is essential to generate leads through various marketing avenues. Direct mail is typically used when you have a list of contacts or if there is no phone number to call a contact you want to reach out to.

Creating Your Mail Piece
You will need to determine whether or not you want the mail piece to be personal or professional. There are various ways to create the mail piece. Handwritten envelopes generate higher response and/or open rates due to them looking more personal. The following chart contains what should be included in a handwritten letter, long letter, post card, and short letter.

Handwritten Letter– yellow lined paper- small handwritten envelope
• Greeting with contact’s name
• Your message (create urgency)
• How you want them to respond to the letter – call (best) or visit website
• Your signature and contact information
Post Card – yellow or white
Front side-
• Attention grabbing headline
• Your message
• Call to action
Back side-
• Small message on the side
• Your (company) address at the top
• Contacts address
Long Letter– typed
• Date
• Contact’s name
• Address, city, state, and zip code
• Regarding statement
• Greeting with contact’s name
• Message (benefits, solution) and Call-to-action
• Salutation and signature
• Your info can be located in the header, footer, under your signature line or above the date.
Short Letter-typed
• Attention grabbing headline
• Regarding statement
• Greeting with contact’s name
• Short message stating why they should call you and repeat the benefits from the long letter
• Call-to-action with some type of urgency
• Your name and signature
• Your info can be placed same as the long letter

Your Message
When creating your message, keep in mind their need. The message should convey the problem they may be having, the solution you can provide and the benefits they will receive. For example, in real estate:
You contact a seller who is trying to sell their house using a yellow letter. It may sound like this:

Dear Mr. and Mrs. Seller,

My name is LaKisha Frye from Supreme Investing Group, LLC. The reason for writing you today is through an online search I noticed you have been trying to sell your property for some time now.

I am reaching out to you today in hopes of making you an offer to purchase your property.

Many homeowners are unaware of the options available to them.

Please contact me at your earliest convenience to explore the solutions and benefits of selling your property to investors like us.

I can be reached at 616-123-4567. I look forward to speaking with you soon.

Sincerely,

LaKisha Frye
616-123-4567

Never assume your contact knows why you are contacting them (even if you contacted them previously). Give the contact all the info they need (step-by-step) as if they don’t know anything, usually in the long letter. Be clear and concise. Present your message with the solutions to what they are going through now, how your services can benefit them and that you are here to help them. Your objective is to entice the contact to reach out to you. Be sure to check for errors or commonly misspelled words.

Make A Schedule
In order for you to know what and when you sent out a mail piece, you should setup a mailing schedule. You should create a mailing system because it will allow you to know the type of direct mail piece sent, the date it was sent, follow up pieces and also when they contacted you. The system we use is setup with the contacts name, address, phone if available, and the above information detailed on one spreadsheet. This helps to keep us organized and prevent from mailing to someone we have already been in contact with.

It is important to mail to each contact at least 3-7 times. Some contacts may not be in need of your services at the time of your first few direct mail marketing pieces. Your contacts circumstances can change at any time and it is up to you to make sure they know who to call when it does.

Decide on a mail piece sequence and schedule when you will send them out. For example:
1. Handwritten letter (first mail piece)
2. Post card (follow up in 1-2 weeks)
3. Long typed letter (follow up in 3-4 weeks)
4. Short more demanding call-to-action letter (follow up in 5-6 weeks)
5. Continue with a post card (send out monthly)

Depending on the type of service you provide, other companies may be sending similar direct mail pieces to that same contact. So you want to continually get your name in front of them. Mailing something one time will not get the responsiveness you need to get that contact to call you.

FYI- Getting Your Business Started
We recommend when starting out (home-based business) to use a virtual office service. You will get an address, phone, fax and many other features you will need all for one monthly price. This will save you a lot of money on having to reprint your business and marketing materials. Having the virtual office will allow you to keep your personal information separate which is important if you want to look professional and start to build credibility. You will want to have a business phone and address you can put on all your marketing pieces. More information on this can be found in an upcoming blog post.

Wrap-Up
Direct mail marketing can be very lucrative if you use various marketing pieces, create the right message and send them out consistently. Many people don’t work with businesses they don’t know and your messages will help them get to know who you are and what you can do for them.

Please look out for the parts 2-4 in the coming weeks. We hope you enjoyed this post and gained some insight on the direct mail marketing strategy. If you have any questions or comments, please leave them below or contact us by email at sig@supreme-investing.com.

To Your Marketing Success,

Supreme-Investing Team

6 Marketing Strategies Every REI Should Know

Even though we gear our messages to real estate investors, these 6 marketing strategies can be used in other business niches as well.

Real estate investing (REI) can be very lucrative if you know how to market to get leads and which ones works best for your budget.  We will discuss the 6 best ways you can get the word out but there are many more.  These marketing strategies are used by many of the successful investors who are well known in the REI industry.  We also discussed how to market for leads with these methods to get the greatest impact.

Marketing Methods and Time-frame

There are many ways you can market to generate leads.  Keep in mind that in order to keep leads flowing in through your marketing efforts, you will always need to be promoting at least 2-3 different types of marketing in your business.  The following are the strategies that made it to the top of our list:

  1. Direct mail is a great way to get responses to generate leads. You may have to follow-up with multiple mail pieces in order to get people to call.  You can send postcards, yellow letters, and long and short letters.  These pieces should have varying messages and should be written to catch the reader’s attention.  You should mail out these mail pieces to each lead at least 4 times.
  2. Bandit signs have a very successful return rate when it comes to generating leads. You must be careful because bandit signs are considered illegal marketing in which you can be fined.  These should be put out on Friday’s after 5pm and picked up on Sunday’s.  Be sure to get a google voice number to send these calls to.
  3. Free online ads are a great way to market for leads. When posting these ads, each one should have different messages. To avoid being flagged by email providers, you should create multiple email accounts so you can post your ads 2-3 times a day to stay at the top of the list. Here are a few sites to use: craigslist.com, backpage.com, usfreeads.com, classifiedads.com, olx.com, and ebayclassifieds.com
  4. Flyers and business cards are great ways to generate leads and socialize with people. You can put them everywhere you go and give them to people you mingle with.
  5. Social events such as REI meetings, investor clubs, etc. can be very lucrative in regards to networking yourself with other investors. Connecting in these groups will allow you to receive leads from others who are in different niches than you are or can give you referrals for other leads you may need for your business.
  6. Word of mouth is a never-ending avenue to use when speaking with people you know or people you run into. Every situation you are in, whether at the grocery store, shopping mall or center, restaurant, or any other social engagement can be very valuable because you have the opportunity to communicate face-to-face with someone and build a connection.  Prepare yourself by writing a script of what you would say (elevator speech) to everyone you meet regarding what you do and how you can help them.  Be sure to ask if they would pass your information along to someone they may know who needs your service.

YouTube and other social media connections are great to get the word out about what you do.  Radio ads, billboard signs, and television commercials are other methods to advertise for leads.  Additional marketing includes webinars, seminars, conventions, luncheons, websites, email generation, etc.

Marketing Budget

When you are budgeting for lead generation marketing, you should consider how many times and how often you will want to connect with that lead.  With direct mail, you will need to consider how you will mail these pieces whether it will be first class or bulk rate.  Your consideration should be determined by the number of pieces you will be mailing.  Bulk mailing rates are discounted for larger amounts of pieces being delivered at once. You should keep in mind that bulk mail pieces will not be returned to you if the mail piece is undeliverable and first class mailing does.  Quick tip: When mailing first class pieces, if you would like to receive a person’s forwarding address when undeliverable, write or type underneath your mailing address “Address Service Requested”.  There is a small fee that will be charged for this information.

Depending on the type of paid advertising you will use, it is important to consider the limits per site you will have.  You should set a certain daily budget that you will want to spend with Pay per click ads, along with certain criteria to generate the best clicked to open rate.  There are many pay-per-click sites like, but not limited to, Facebook; Yahoo; and Google.

So, this wraps up our marketing strategies for lead generation.  With this information you can start to market to generate leads for your business or increase the amount you already receive.  We hope you found value in this post. If you have any comments or questions, please leave them below.  Thanks for reading.

Supreme-Investing Team

sig@supreme-investing.com