Marketing Strategies- Part 2: Bandit signs, Flyers and Business Cards

marketing strategies

Welcome to part 2 of the 4-part marketing strategies sequence. Part 1, discussed direct mail marketing strategies and business setup when getting started.

marketing strategies
By Supreme Investing Group, LLC

Today we will continue to expand on the “6 Marketing Strategies Every REI Should Know” post. Bandit signs, flyers and business cards is the strategies is our topic for discussion today.

Marketing Strategies # 1- Bandit Signs

With all marketing efforts, you must make a plan of action. Decide on the message, map out where you will place these signs and the number they will call. Of all the marketing strategies, placing bandit signs are illegal to use. It is important that your business or personal cell phone numbers are not on these signs. This will make it easy for enforcement officials to find you. They can ticket you with a hefty fine. This is why real estate investors’ state that you should get a google voice number to display on these signs.

These signs generate great responses if the message displayed is bold, catchy and in large print with a short message

Placement of these signs is important because you want the highest visibility. The signs should be placed at intersections, around neighborhoods, and near highway exits.

Marketing Strategies # 2- Flyers

Flyers are a great and cheaper way to get your message out. It should grab the person’s attention and peak their interest to call you. Print out a stack of these flyers and drive out to large shopping centers, malls, or strip malls during their busiest times. The greatest exposure is on the weekends. Place these signs on vehicles and/or hand them out to people passing by. Check business regulations for the policy on solicitation.

Other places flyers would work great on are bulletin boards, offices, and poles. Just be sure to pass them out at least 2 a month. Make plans to visit one or two of the places mentioned one day and one or two more the following days. The more exposure the better chance at putting together a deal.

Marketing Strategies # 3- Business Cards

Adding business cards to your list of marketing strategies is essential for your lead generating efforts. This tool is a mini flyer that a prospect can carry around with them. You will need to have you message stand out. It should also include a call to action. The call to action can be to visit your website, call you or listen to a pre-recorded message. However, a ton of info on the business cards is not recommended. Add a picture and a short message.

These cards can be handed out, placed on bulletin boards, placed at businesses, and like flyers, they can also be placed on vehicles.

Wrap-Up

Bandit signs, flyers and business cards are great low cost ways to get your message out to hundreds of people. Plan out where you will go and bring the materials you need. Be consistent with the marketing strategies you use to produce the exposure needed to generate leads for your business.

In part 3 of the Market Strategies sequence, we will discuss social events and word of mouth marketing techniques. If you enjoyed this post, please comment below and share with others.

To Your Lead Generating Abundance!

Supreme Investing Group, LLC
Email: sig@supreme-investing.com

Quote

“Strategic planning will help you fully uncover your available options, set priorities for them, and define the methods to achieve them.” – Robert J. Mckain

Marketing Strategies-Part 1: Direct Mail

Marketing is the key to finding deals on a consistent basis. If you are not getting your name out there, then you are not in business.

This post is an expansion of our previous post “6 Marketing Strategies Every REI Should Know”. Our intention is to explore each of those 6 marketing strategies and a few more in multiple parts. Direct mail marketing is Part 1 of 4.

In just about all businesses, marketing is used in one way or another. For businesses that provide a service, it is essential to generate leads through various marketing avenues. Direct mail is typically used when you have a list of contacts or if there is no phone number to call a contact you want to reach out to.

Creating Your Mail Piece
You will need to determine whether or not you want the mail piece to be personal or professional. There are various ways to create the mail piece. Handwritten envelopes generate higher response and/or open rates due to them looking more personal. The following chart contains what should be included in a handwritten letter, long letter, post card, and short letter.

Handwritten Letter– yellow lined paper- small handwritten envelope
• Greeting with contact’s name
• Your message (create urgency)
• How you want them to respond to the letter – call (best) or visit website
• Your signature and contact information
Post Card – yellow or white
Front side-
• Attention grabbing headline
• Your message
• Call to action
Back side-
• Small message on the side
• Your (company) address at the top
• Contacts address
Long Letter– typed
• Date
• Contact’s name
• Address, city, state, and zip code
• Regarding statement
• Greeting with contact’s name
• Message (benefits, solution) and Call-to-action
• Salutation and signature
• Your info can be located in the header, footer, under your signature line or above the date.
Short Letter-typed
• Attention grabbing headline
• Regarding statement
• Greeting with contact’s name
• Short message stating why they should call you and repeat the benefits from the long letter
• Call-to-action with some type of urgency
• Your name and signature
• Your info can be placed same as the long letter

Your Message
When creating your message, keep in mind their need. The message should convey the problem they may be having, the solution you can provide and the benefits they will receive. For example, in real estate:
You contact a seller who is trying to sell their house using a yellow letter. It may sound like this:

Dear Mr. and Mrs. Seller,

My name is LaKisha Frye from Supreme Investing Group, LLC. The reason for writing you today is through an online search I noticed you have been trying to sell your property for some time now.

I am reaching out to you today in hopes of making you an offer to purchase your property.

Many homeowners are unaware of the options available to them.

Please contact me at your earliest convenience to explore the solutions and benefits of selling your property to investors like us.

I can be reached at 616-123-4567. I look forward to speaking with you soon.

Sincerely,

LaKisha Frye
616-123-4567

Never assume your contact knows why you are contacting them (even if you contacted them previously). Give the contact all the info they need (step-by-step) as if they don’t know anything, usually in the long letter. Be clear and concise. Present your message with the solutions to what they are going through now, how your services can benefit them and that you are here to help them. Your objective is to entice the contact to reach out to you. Be sure to check for errors or commonly misspelled words.

Make A Schedule
In order for you to know what and when you sent out a mail piece, you should setup a mailing schedule. You should create a mailing system because it will allow you to know the type of direct mail piece sent, the date it was sent, follow up pieces and also when they contacted you. The system we use is setup with the contacts name, address, phone if available, and the above information detailed on one spreadsheet. This helps to keep us organized and prevent from mailing to someone we have already been in contact with.

It is important to mail to each contact at least 3-7 times. Some contacts may not be in need of your services at the time of your first few direct mail marketing pieces. Your contacts circumstances can change at any time and it is up to you to make sure they know who to call when it does.

Decide on a mail piece sequence and schedule when you will send them out. For example:
1. Handwritten letter (first mail piece)
2. Post card (follow up in 1-2 weeks)
3. Long typed letter (follow up in 3-4 weeks)
4. Short more demanding call-to-action letter (follow up in 5-6 weeks)
5. Continue with a post card (send out monthly)

Depending on the type of service you provide, other companies may be sending similar direct mail pieces to that same contact. So you want to continually get your name in front of them. Mailing something one time will not get the responsiveness you need to get that contact to call you.

FYI- Getting Your Business Started
We recommend when starting out (home-based business) to use a virtual office service. You will get an address, phone, fax and many other features you will need all for one monthly price. This will save you a lot of money on having to reprint your business and marketing materials. Having the virtual office will allow you to keep your personal information separate which is important if you want to look professional and start to build credibility. You will want to have a business phone and address you can put on all your marketing pieces. More information on this can be found in an upcoming blog post.

Wrap-Up
Direct mail marketing can be very lucrative if you use various marketing pieces, create the right message and send them out consistently. Many people don’t work with businesses they don’t know and your messages will help them get to know who you are and what you can do for them.

Please look out for the parts 2-4 in the coming weeks. We hope you enjoyed this post and gained some insight on the direct mail marketing strategy. If you have any questions or comments, please leave them below or contact us by email at sig@supreme-investing.com.

To Your Marketing Success,

Supreme-Investing Team

6 Marketing Strategies Every REI Should Know

Even though we gear our messages to real estate investors, these 6 marketing strategies can be used in other business niches as well.

Real estate investing (REI) can be very lucrative if you know how to market to get leads and which ones works best for your budget.  We will discuss the 6 best ways you can get the word out but there are many more.  These marketing strategies are used by many of the successful investors who are well known in the REI industry.  We also discussed how to market for leads with these methods to get the greatest impact.

Marketing Methods and Time-frame

There are many ways you can market to generate leads.  Keep in mind that in order to keep leads flowing in through your marketing efforts, you will always need to be promoting at least 2-3 different types of marketing in your business.  The following are the strategies that made it to the top of our list:

  1. Direct mail is a great way to get responses to generate leads. You may have to follow-up with multiple mail pieces in order to get people to call.  You can send postcards, yellow letters, and long and short letters.  These pieces should have varying messages and should be written to catch the reader’s attention.  You should mail out these mail pieces to each lead at least 4 times.
  2. Bandit signs have a very successful return rate when it comes to generating leads. You must be careful because bandit signs are considered illegal marketing in which you can be fined.  These should be put out on Friday’s after 5pm and picked up on Sunday’s.  Be sure to get a google voice number to send these calls to.
  3. Free online ads are a great way to market for leads. When posting these ads, each one should have different messages. To avoid being flagged by email providers, you should create multiple email accounts so you can post your ads 2-3 times a day to stay at the top of the list. Here are a few sites to use: craigslist.com, backpage.com, usfreeads.com, classifiedads.com, olx.com, and ebayclassifieds.com
  4. Flyers and business cards are great ways to generate leads and socialize with people. You can put them everywhere you go and give them to people you mingle with.
  5. Social events such as REI meetings, investor clubs, etc. can be very lucrative in regards to networking yourself with other investors. Connecting in these groups will allow you to receive leads from others who are in different niches than you are or can give you referrals for other leads you may need for your business.
  6. Word of mouth is a never-ending avenue to use when speaking with people you know or people you run into. Every situation you are in, whether at the grocery store, shopping mall or center, restaurant, or any other social engagement can be very valuable because you have the opportunity to communicate face-to-face with someone and build a connection.  Prepare yourself by writing a script of what you would say (elevator speech) to everyone you meet regarding what you do and how you can help them.  Be sure to ask if they would pass your information along to someone they may know who needs your service.

YouTube and other social media connections are great to get the word out about what you do.  Radio ads, billboard signs, and television commercials are other methods to advertise for leads.  Additional marketing includes webinars, seminars, conventions, luncheons, websites, email generation, etc.

Marketing Budget

When you are budgeting for lead generation marketing, you should consider how many times and how often you will want to connect with that lead.  With direct mail, you will need to consider how you will mail these pieces whether it will be first class or bulk rate.  Your consideration should be determined by the number of pieces you will be mailing.  Bulk mailing rates are discounted for larger amounts of pieces being delivered at once. You should keep in mind that bulk mail pieces will not be returned to you if the mail piece is undeliverable and first class mailing does.  Quick tip: When mailing first class pieces, if you would like to receive a person’s forwarding address when undeliverable, write or type underneath your mailing address “Address Service Requested”.  There is a small fee that will be charged for this information.

Depending on the type of paid advertising you will use, it is important to consider the limits per site you will have.  You should set a certain daily budget that you will want to spend with Pay per click ads, along with certain criteria to generate the best clicked to open rate.  There are many pay-per-click sites like, but not limited to, Facebook; Yahoo; and Google.

So, this wraps up our marketing strategies for lead generation.  With this information you can start to market to generate leads for your business or increase the amount you already receive.  We hope you found value in this post. If you have any comments or questions, please leave them below.  Thanks for reading.

Supreme-Investing Team

sig@supreme-investing.com