Welcome to part 2 of the 4-part marketing strategies sequence. Part 1, discussed direct mail marketing strategies and business setup when getting started.
Today we will continue to expand on the “6 Marketing Strategies Every REI Should Know” post. Bandit signs, flyers and business cards is the strategies is our topic for discussion today.
Marketing Strategies # 1- Bandit Signs
With all marketing efforts, you must make a plan of action. Decide on the message, map out where you will place these signs and the number they will call. Of all the marketing strategies, placing bandit signs are illegal to use. It is important that your business or personal cell phone numbers are not on these signs. This will make it easy for enforcement officials to find you. They can ticket you with a hefty fine. This is why real estate investors’ state that you should get a google voice number to display on these signs.
These signs generate great responses if the message displayed is bold, catchy and in large print with a short message
Placement of these signs is important because you want the highest visibility. The signs should be placed at intersections, around neighborhoods, and near highway exits.
Marketing Strategies # 2- Flyers
Flyers are a great and cheaper way to get your message out. It should grab the person’s attention and peak their interest to call you. Print out a stack of these flyers and drive out to large shopping centers, malls, or strip malls during their busiest times. The greatest exposure is on the weekends. Place these signs on vehicles and/or hand them out to people passing by. Check business regulations for the policy on solicitation.
Other places flyers would work great on are bulletin boards, offices, and poles. Just be sure to pass them out at least 2 a month. Make plans to visit one or two of the places mentioned one day and one or two more the following days. The more exposure the better chance at putting together a deal.
Marketing Strategies # 3- Business Cards
Adding business cards to your list of marketing strategies is essential for your lead generating efforts. This tool is a mini flyer that a prospect can carry around with them. You will need to have you message stand out. It should also include a call to action. The call to action can be to visit your website, call you or listen to a pre-recorded message. However, a ton of info on the business cards is not recommended. Add a picture and a short message.
These cards can be handed out, placed on bulletin boards, placed at businesses, and like flyers, they can also be placed on vehicles.
Bandit signs, flyers and business cards are great low cost ways to get your message out to hundreds of people. Plan out where you will go and bring the materials you need. Be consistent with the marketing strategies you use to produce the exposure needed to generate leads for your business.
In part 3 of the Market Strategies sequence, we will discuss social events and word of mouth marketing techniques. If you enjoyed this post, please comment below and share with others.
To Your Lead Generating Abundance!
Supreme Investing Group, LLC
“Strategic planning will help you fully uncover your available options, set priorities for them, and define the methods to achieve them.” – Robert J. Mckain